The term “Positive Reinforcement” is such the “in thing” to say nowadays when it comes to training your pet dog – but what exactly does it mean? In a very small nutshell, it means adding something, or giving something, to an animal they find pleasant after a behavior is performed in order to increase the frequency of that behavior. For example: you ask your dog to sit, she does, you give her a cookie. With consistency, she will probably start offering this behavior (sitting) more frequently because of the pleasant outcome. As you can see, it is the consequences that drive the behavior.
I recommend everyone be inquisitive themselves when looking for a trainer – think about how well you would learn a new skill… being spoken to in a language you understand, being motivated by something you find to be pleasant…not afraid of. It’s not just the words, but the actions of the trainer themselves.